Absolutely not! In most cases, we can actually SAVE you money if you go the custom route! Having total control over the ring and the stones also gives you total control over the budget as well! Try your hand at Custom Design

We recommend never go into buying a diamond like an investment. We sell love, not intrinsic value. If you’re looking to invest in something like that, invest in precious metals like gold, silver, and platinum. Check out our Coin Shop which is a nice investment

Anytime we get diamonds in the store, we make sure they are graded accurately. Billy is a Graduate Gemologist, so trust us, we’re the experts. We reject more diamonds than we keep or show to our customers. So don’t worry, we’re being picky for you! Check out more on our Loose Diamonds

We recommend having your jewelry appraised every 2-3 years to keep up with the changing market values. Take a look at our other services

We will always cover the charge on any damage or defect that is a result of our own. We recommend having your jewelry insured through your homeowner’s or renter’s insurance in case of loss, theft, or damage. It’s much safer and affordable than a warranty any other jewelry store might try to sell to you. Read up on insurance from BriteCo

Because you should ALWAYS inspect your diamond before you buy it! Never buy from a “certificate” because it never tells the whole story. We never buy diamonds without looking at them first, and we’re the experts, so why would you? We’re Shoals residents and experts, you can trust us.

We do! We offer financing through Comenity Bank, who has several rates and plans for our customers!

We do! We can size your ring, solder your chain, replace your watch battery, and much more! Check out our other services also